The inembedability of New York Times video

The New York Times has great video reports. Why do they refuse to let you embed them on your blogs. It's baffling, and I think a big gap in their online strategy. Yes, you can embed it on Facebook, or link to it on Digg, but why can't you post it to your blog?

http://video.nytimes.com/video/2010/02/23/multimedia/1247467149138/the-nose.html