You have a problem, but you don’t know about it yet. You are your company’s chief marketing officer, and you’ve been rating your YouTube success by looking at a single number. And it’s the wrong number — or, at least, one that can be very misleading. Unfortunately, you have been praying to a false god, and its name, simply put, is “Views.” Yes, many CMOs still gauge campaign success with this single metric in mind. But when is a view not a view? Are some views worth more than others? And what other numbers should you be looking for?
Subscribers, Not Views, Are the Holy Grail for Marketers