Good free video marketing fundamentals course: Video Power Marketing with Jake Larsen @MyVideoPower @JakeLarsen7
By Dane Golden
I wanted to point you to a great new YouTube marketing seminar, currently free, that I recently signed up for. It’s called Video Power Marketing and the host is Jake Larsen, who is a YouTube Marketing Ambassador. Jake is a longtime video producer who has also helped grow sales (and YouTube video engagement) for the ZAGG mobile accessory company. Importantly, ZAGGtv doesn’t just put out videos, but pay a lot of attention to measuring data, conversions, CPCs, CPMs and more.
[Side note: ZAGG makes excellent use of YouTube and Google remarketing. If you click on the ZAGGtv Youtube channel or Zagg.com, you will immediately begin to see Zagg ads across your Internet experience on various sites. Whether you believe that remarketing is great or annoying, it is certainly targeted to people who have visited your product info before.]
I can recommend the Video Power course for anyone who needs an introduction to the fundamentals of marketing and growing audience engagement via YouTube. Every day for a week, Jake will email you a five-minute video on a different topic.
I liked these straightforward videos and was also impressed with his example of how you can use YouTube in an email marketing methodology. I believe that YouTube campaigns are executed best when the videos are distributed across the social media and content marketing footprint of a company or property.
I sent Jake an email to ask him a few questions about the program, his methodology, and his overall thoughts on YouTube marketing.
First I asked him what he felt was the most common mistake made by people marketing via YouTube. Here’s his response:
"When I ask people or companies what their marketing strategy for YouTube is, most reply with, ‘We want to make a viral video.’ After I fight the urge to slap them, I set clear expectations and try to correct their understanding. Making a viral video is not a marketing strategy."
"Have you ever read a business plan that was based on winning the lottery to make money? Having a marketing plan that is based on having a viral video is just as ludicrous. You can’t plan on making a video go viral."
"What people and companies should do is focus on creating value through a campaign of videos. Regular, consistent videos that provide value is what your video marketing strategy should be based on."
Jake said his online course is for people and companies looking to increase sales, traffic and their online presence. It’s designed to help marketers better understand how Google and YouTube work and how you to leverage this information to increase their online reach.
And importantly, I wanted to know why he decided to send out the course via email vs. via his website, just posting it public on YouTube, or using other social media to distribute. It’s a novel approach where he linked to unlisted YouTube videos from each email. Here’s what he said:
"I chose to launch this course through email because email is more valuable than social followers. What?! Can I say that? I’ll say it again. Your email list is more valuable than your social media following."
"With email you have direct access to people’s mailbox. With Twitter or Facebook you may post something but it doesn’t guarantee people will see it."
"Email marketing that is done correctly will bring in better qualified visitors and customers."
"Sometimes people ask me how to get more followers or fans on Facebook or Twitter. I ask them why are they aren’t trying to build their email list."
"Emails are money. Sales are the end goal of any company. You should use social media to build your email list to increase your sales."
Well said, Jake. So again the course is called Video Power Marketing, which is free as of this posting.