HEY! 35: Scott Jordan @scottevest tells how his unique products and strategy evolved
Dane GoldenScott Jordan is the founder, CEO and creator of ScotteVest travel clothing. Scott started the business 10 years ago this fall, after quitting his job as an attorney to try his hand at being an entrepreneur. He saw a need for clothing that looked stylish but had plenty of pockets for all his gadgets and gear, and ScotteVest was born. The products are unique and useful, but Scott also makes incredible use of social media, the web in general, and a superior customer experience to build brand loyalty. The company also does great PR, all in-house, which has gotten them on many TV shows and in other traditional and online media outlets. ScotteVest has an extremely loyal customer base, which is actually more of a fan base. Find out more about Scott Jordan and the company at ScotteVest.com and on Twitter @scottevest
Host: Dane Golden, @danegolden
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Running time: 34:04