Hey 79: Josh McHugh @mc_huge tells how Attention Span Media is helping TV shows use social media
Josh McHugh is CEO of Attention Span Media, a social media agency that is helping AOL Video, Zynga, FOX International Channels and others develop and execute social distribution and viewer-engagement strategies. Whether made for TV or made for the Web, Attention Span is helping shows and brands grow and energize their audiences.
Attention Span Media has now launched Fanatic.al, a back-end software as a service audience-development system that's similar to a CRM. Fanatic.al is designed to track the reputation of individual followers in order to give attention to those who participate most (hear more at 44:45 into the show).
Find out more about Josh and Attention Span Media at AttentionSpan.tv and @mc_huge and @attentionspan on Twitter.
Host: Dane Golden http://twitter.com/danegolden | http://hey.com
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Running time: 50:38
Attention Span Media, Dane Golden, Facebook, Fanatic.al, HEY, Josh McHugh, Simon Fuller, Twitter in Social Media, Startups, Technology, Television, Web TV