Why Brands Should Care About Earned Media on YouTube – With Dane Golden

The VidPow Academy brings you Octoly’s VP of Marketing Dane Golden to discuss the importance of earned media on YouTube for brands. – Check out OctolyCheck out VidPow Brands often don’t realize that usually around 90% of what’s being said about them on YouTube is coming from creator/influencers, not the brands themselves. So it’s important to engage with influencers who are already talking about them.

Dane Golden
In a world with billions of online videos, I’m passionate about creating lasting affinities and mutually beneficial relationships between brands and their customers. Please connect with me on social media using the links below: