How can you better manage your channel with the new YouTube Creator app for iOS? What are the 4 C’s to marketing start-ups with video? How can you use Tubular Labs to improve your YouTube channel?
- Dane Golden: HEY.com | Twitter | LinkedIn
- Tim Schmoyer: VideoCreators | ReelSEO | Twitter
- Matt Ballek: Magnet Media | Google+ | VidiSEO
This podcast is brought to you by the 2014 ReelVideo Summit, where marketers, storytellers, brands, and retailers gather to get serious about online video. The ReelVideo Summit takes place July 24-25 in San Francisco at the Hotel Nikko near Union Square. Find out more at ReelSummit.com.
Tip #1: How can you better manage your channel with the new YouTube Creator app for iOS?
How can you better manage your channel with the new YouTube Creator app for iOS?
Tim Schmoyer says that the new YouTube Creator app for iOS has just come out – it’s also been out for Android for a few weeks. Tim said that the app offers a snapshot of the backend of your YouTube channel, enabling you to edit your videos, metadata, view an overview of your analytics and some video-by-video analytics. The viewcount is supposed to be real-time. You can respond to comments on the fly and even look at commenters via filters you’ve set up from the desktop version. You can also set up certain mobile notifications.
The app is great if you’ve got a few minutes here and there while you’re out of the office. You can also monitor any channel that you manage.
Tip #2: What are the 4 C’s to marketing start-ups with video?
Dane Golden talked about an interview done by Jake Larsen of Video Power Marketing, who interviewed Austin Craig of Orabrush.
If you don’t know the Orabrush story, it’s a toothbrush for your tongue. The product never got any attention until they made a cheap video and promoted it on YouTube. Now it’s a quite successful business.
Austin Craig gave his four C’s to marketing a start-up with video. These tips are for the videos themselves, apart from the marketing strategy. They are:
The video content must be visually interesting, funny, intellectually stimulating, and/or offer a clear answer to a specific question.
YouTube videos are better when you collaborate with the community. These could be influencers in your market, online celebrities, fans or customers.
3) Call to Action
In each video, ask the viewer to take some action. Orabrush encourages viewers in the videos to “leave a comment below if…” followed by an answerable question.
Additionally, each video should include a visual button where users can click. The button could say “click here to learn more,” “buy now,” “subscribe,” or whatever you want to user to do.
Austin says consistency is arguably the most important of the four C’s. Your audience wants you to be reliable. So create videos that are of similar duration, with a regular upload frequency, standard video style, and generally the same type of content. You should treat your YouTube channel like a TV station – videos need to come out at the same time each week.
Tip #3: How can you use Tubular Labs to improve your YouTube channel?
Matt Ballek has been testing the free version of Tubular Labs for about a year. It has some similarities to vidIQ in that it’s somewhat of an audience development dashboard. It will pull in information from your channel and display info your customers are seeing within YouTube Analytics.
But Matt really finds their audience insights most helpful. You can set up a free account for one channel and a couple of competitors. With Tubular you can get a more in-depth look at your fans and your most influential fans for your channel. You can sort them by level of engagement in your channel by various parameters. You can also see the types of videos that your fans watch from other channels, which is helpful for competitive research and planning future videos.
There is also an enterprise version which Matt has not used yet.