You have a problem, but you don’t know about it yet. You are your company’s chief marketing officer, and you’ve been rating your YouTube success by looking at a single number. And it’s the wrong number — or, at least, one that can be very misleading. Unfortunately, you have been praying to a false god, and its name, simply put, is “Views.” Yes, many CMOs still gauge campaign success with this single metric in mind. But when is a view not a view? Are some views worth more than others? And what other numbers should you be looking for?
Subscribers, Not Views, Are the Holy Grail for Marketers
Dane Golden is CEO of HEY.com, a video content marketing agency. His mission is to help brands get viewers to come back to their videos again and again through use of helpful how-to content, driving loyalty, conversion and ROI. Please connect with Dane on social media using the links below: