Why Brands Should Care About Earned Media on YouTube – With Dane Golden

The VidPow Academy brings you Octoly’s VP of Marketing Dane Golden to discuss the importance of earned media on YouTube for brands. – Check out OctolyCheck out VidPow Brands often don’t realize that usually around 90% of what’s being said about them on YouTube is coming from creator/influencers, not the brands themselves. So it’s important to engage with influencers who are already talking about them.

Dane Golden

Dane Golden is CEO of, a video content marketing agency. His mission is to help brands get viewers to come back to their videos again and again through use of helpful how-to content, driving loyalty, conversion and ROI. Please connect with Dane on social media using the links below:

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