Will “TheNiveNulls” be the next YouTube family vlog superstars to take on “Shaytards”?

You may be familiar with the trend of family vlogging on YouTube. Family vlogs are video diaries created by people who regularly share their family’s inner lives on camera. In general, each member of the nuclear family unit is a co-star on the vlog.

The most well-known and longest-running of the family vlogs is “Shaytards,” which has documented the life of Shay Carl Butler and his wife and kids every day for more than five years. They have several channels, but the main channel has more than 2 million subscribers. Butler was a member of the original group that started Maker Studios. Vlogging is his full-time job. The family has five children.


Dane Golden

Dane Golden is CEO of, a video content marketing agency. His mission is to help brands get viewers to come back to their videos again and again through use of helpful how-to content, driving loyalty, conversion and ROI. Please connect with Dane on social media using the links below:

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