HEY!

Here’s why you’ll like Vidora, a personalized video discovery engine

OK, let’s face it - you love watching movies, TV shows, and web videos. Often you still watch these on your big screen at home, via your cable provider for the movies and TV, or through set-top boxes like Roku or Apple TV, which also show YouTube and other web-only productions.

But more frequently, you like watching these big-budget Hollywood productions, as well as shows on YouTube and other platforms, on your iPad. So you’ve subscribed to Netflix, and/or Hulu Plus, and/or Amazon Prime. And you’ve downloaded the apps for your favorite cable channels, and/or the apps for your favorite Web TV networks.

And boy, do you have a lot of apps. But it makes you feel prepared somehow. And you sit down on the couch to watch “Tosh.O” or “The Hunger Games” or whatever. But didn’t you read somewhere that “The Hunger Games” is now exclusively on Netflix, and that “Tosh.O” was going to be exclusively on Amazon Prime? And was that going to happen today, or a few weeks from now? And who’s streaming Spongebob now?

And maybe you watch “The Hunger Games” for a while but realize you don’t have time for that long a movie right now, and what you’re really in the mood for some short-form content that’s relevant to your interests. And maybe it’s something you didn’t know you wanted to watch yet, like the Yahoo show “Reluctantly Healthy,” or a documentary from Vice? Or maybe you want to watch a horror film, or something in comedy.

But you don’t want to go to each of your apps individually and search on what each of them are showing on this given day.

You want to find all these videos, shows and movies in one place. And, if possible, you’d prefer them to be assembled in a personalized guide, built just for you, with your likes and preferences built right in.

Enter Vidora, which seeks to solve each of the consumer challenges I’ve presented here. And Vidora also gives content creators, including cable networks, film studios, multi-channel networks, and independent producers, an easy-to-use platform to distribute their shows and find new audiences.

I have been working with the Vidora team on several fronts, and would like to congratulate the engineering team on their successful launch of the Vidora iPad app today in the iTunes store, where it is “New and Noteworthy” in the Entertainment category. It’s an outstanding effort and a great product. Congratulations guys!

Download Vidora here and tell me what you think!